Building deforestation- and conversion-free supply chains for a global business


AFi case study: McDonald's


McDonald’s is one of the world’s biggest buyers of beef and other commodities for its vast global network of restaurants. Since establishing its Commitment on Forests in 2015, the company has been working to build deforestation- and conversion-free beef supply chains. It has applied the Accountability Framework to evaluate and update company goals, engage suppliers, report on progress, and participate in collaborative efforts to protect natural ecosystems.

Initiative: McDonald’s

Commodity: Beef

Geography: Global, with priority sourcing regions in Latin America and Australia

Scope: McDonald’s deforestation- and conversion-free beef procurement policy applies for all of the beef the company sources globally. The company’s initial focus has been on managing direct suppliers.

Challenge: Set commitments that are aligned with global norms; assess risk; engage with suppliers and verify compliance; report on progress; collaborate to address sustainability issues in key landscapes and jurisdictions.

Solution: Use the Accountability Framework to review and improve commitments; guide its approach to sustainability risk assessment; communicate expectations to suppliers; enhance procedures to manage for compliance; and effectively report on progress.