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Sainsbury's is a UK retailer whose purpose is to make good food joyful, accessible, and affordable for everyone, every day.

Since 2021, Sainsbury’s has been committed to being deforestation- and conversion-free across its own brand supply chains by 2025. This commitment is backed by sustainable sourcing policies for a range of commodities including, beef, soya, palm oil, coffee, cocoa, rubber, timber, manmade cellulosic fibres, and leather, all of which use the Accountability Framework's definitions and cut-off date guidance.

Sainsbury’s is also an active member of several industry groups that have embedded elements of the Framework’s guidance into their member guidelines and roadmaps, including the UK Soy Manifesto and the Consumer Good Forum's Forest Positive Coalition

Sainsbury’s has found the Accountability Framework particularly helpful in shaping how it invests in landscape and jurisdictional approaches beyond its own supply chains. It has used the Framework’s guidance to develop company internal frameworks that guide its investments and approaches to issues around stakeholder engagement and governance as part of landscape initiatives.

In particular, Sainsbury's has used the Framework to inform how it can effectively participate and work with other NGOs to support sustainable production as well as long term protection and restoration of forests. 

“Tackling deforestation and conversion requires both individual company as well as collective action across industry. Having the Accountability Framework to underpin Sainsbury’s own policies and actions, as well as the collective guidance of industry groups, means that we can be confident that our efforts are aligned and our resources are best directed. It also means policy is informed by consensus and best practice.”

 - Joe James, Sustainability Manager – Forest Risk Commodities, Sainsbury’s 

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