Explainer: Using the Accountability Framework to Develop Credible Claims Under the EmpCo Directive
9 septiembre 2026
Develop evidence-based sustainability claims that fulfil the requirements of the EU’s Empowering Consumers for the Green Transition Directive using the Accountability Framework.
Businesses around the world increasingly make sustainability claims about their products. To avoid greenwashing, companies need to ensure their claims are clear, accurate, and supported by evidence.
About the EmpCo Directive
The European Union (EU) has made a significant step to address this topic via its Empowering Consumers for the Green Transition Directive (EmpCo), which becomes effective on 27 September 2026. The directive establishes rules for making claims about products in the EU market.
About the AFi explainer
The AFi created this explainer to highlight how the Accountability Framework can support companies looking for guidance on how to make credible, evidence-based claims. The Accountability Framework is a practical roadmap for addressing deforestation, conversion, and human rights in the agricultural and forestry supply chains.
Companies can use the new AFi explainer to:
- Learn about the key requirements of the EmpCo Directive
- Understand the implications of these requirements for claims related to deforestation, conversion, and human rights
- See how to use the Accountability Framework to develop clear, accurate, and verifiable sustainability claims
- Discover the types of evidence needed to substantiate claims, including certification, monitoring and verification systems, and traceability systems
