With 1.4 billion people and a growing middle class, China is the world’s largest market for imported beef, sourcing about 2.3 million metric tons in 2021.
Jen manages the AFi’s owned media and communications channels, including the website, newsletter, and social media. She has communications experience across a range of sectors, including…
Leah heads the AFi’s work to develop and align practical metrics for responsible supply chains, and to embed these metrics broadly through different monitoring and accountability systems. She also…
Alona heads the AFi’s communications team and leads communications strategy, messaging, and content development. She brings more than twelve years of experience in conservation and sustainability…
Jeff has directed the AFi since its inception in 2016. He has a background in landscape ecology and community-based land use planning. In prior roles, Jeff led Rainforest Alliance’s science and…
John advises on the AFi’s strategy and supports external relations with key stakeholders. As co-founder of the Meridian Institute and managing partner for 20 years, John has led numerous…
Adrienne supports implementation of the AFi by managing programme operations and working with local partners to apply the Accountability Framework in tropical regions. Adrienne has a background in…
